If you are thinking about starting your own website, but are under the impression that the work is simply too complicated or expensive, don't worry.  Been there, done that!!

In this section, I want to explain to you why most website owners do not understand the importance of search engine optimization and how a few simple changes would help their websites achieve a top ranking in the search engines.   The information here is taken from my manual Easywebsite101, which covers everything in much more detail and gives you step-by-step instructions on how to actually optimize your website for the search engines.

• To rank high in the search engines, you must have a website that is designed.
  Fact:  Search for anything you like on Google and look at the top 10 results.  Virtually all top ranking websites share the same characteristics and if you want your website to rank high as well, you need to make sure that your site uses the same techniques as well.
  
  The first step in a successful SEO strategy is to look at your website and I would recommend that you start with your homepage.  Once you see how easy it is to optimize your homepage, you can apply the same techniques to the other pages and you will benefit from the results.
  
  Search engine optimized websites do not like frames, but unfortunately most websites are created using them. Due to the simplicity of frames, most professional web designers and company use them to create their clients websites.  In addition, most readily available website templates use frames in their layout and if you use these  templates to create your website, you will also see a very low if any ranking at all.
  
  A well designed website is one that uses tables instead of frames and does not incorporate features that the search engines hate.  For example, many homepages feature pop-ups, moving graphics, automated video introductions, and other types of web design tools that might be pretty to look at, but are absolutely hated by the search engines.  The search engines are like meat and potato guys, so get rid of the fancy stuff and stick to the basics.  Search engines look at the encoding and if it is significantly more than the information, then the page will not rank high.
  
  Optimized websites typically features lots of information in the form of meta tags, pictures, links, and text.  So make sure that you add lots of these features to your webpages and get rid of frames and anything else that creates lots of useless encoding.
   

• Lots of additional tips.
  Fact:  I have added detailed information in my manual that not only explains what you need to do, but more importantly how to do it.  Assuming that you are a beginner or run a small website, I have created simple step by step instructions that tell you exactly what to do, which button to press, and just as importantly, what not to do.  As you can see in this and all of my other pages, I am not just trying to push my manual, but also give you useful information so that you won't get ripped off by the internet scumbags like I did.