• Why do SEO companies push link exchange as part of a SEO strategy?
  Fact:  Because it makes them money!!!
  Search engines like Google make it a point to say that a website importance is not only dependent on what the website says about itself, but what other say about it.  The problem is that the SEO companies have figured out that they can reword that thinking and make a huge profit in the process.  There are a ton of SEO companies, SEO softwares, and link exchange groups, that are more than happy to take your hard earned money and pretend to offer you a "successful strategy" in return.
   

• What is link exchange a waste of time and money?
  Fact:  If you and I exchange links, I will add your link to the hundreds of others that I already have and I promise you, the search engines couldn't care less.  I have exchanged links with hundreds of other websites, but simple links just don't work.  It doesn't matter how many websites you exchange links with, until you get your own website optimized, it won't make a damn difference. 
   

• When does link exchange work?
  Fact: Link exchange will work only if you have already optimized your website and even then it will not make much of a difference, unless you know who to link with.  My retail website gets requests on a daily basis and I don't even bother any more.  I learned how to to optimize my site and don't get fooled by these type of gimmicks anymore.  The key is that your site must be optimized for the search engines!!
   

• Are there any good link exchanges that you should consider?
  Fact:  Yes, relevant ones!!
  I used to exchange links with just about anybody, but then I learned that this was truly a waste of time.  If I sell shoes and exchange links with a car parts website, do you think the search engines are going to care?  Obviously, you would want to exchange links with websites that are similar to yours, but then you would be helping out the competition, so there goes that theory.  My suggestion would be that you exchange links with websites that are related to you, but are not direct competitors.
   

• If plain old link exchanges don't work, then what does?
  Fact:  I personally think you would be much better off with something more in depth than just a simple link exchange.  This is one of the rare instances where even a very badly designed website can rank in the top of the search results.  If you can get other websites to mention your site in a more prominent position and add your website link to a place like a homepage, that will be much more useful and the search engines will give it much more weight.

Important Message from Easywebsite101

Before I wrap up this section, let me give you one more very important advice about link exchanges. If you google "link exchanges", you will find a ton of SEO companies and products that all promise great results.  Please be very careful when you purchase these products or join some sort of link exchange group.  The search engines clearly state that joining link groups, link farms, or using automated link programs are not allowed and will punish your website accordingly.

Everything that I have shared with you here is covered in my manual and then some.  I used to exchange links until I learned how to do them properly, which is one of the reasons why I decided to create Easywebsite101.  If you are serious about starting your website and optimizing it for the search engines, then Easywebsite101 will be the best money you will ever spend.

5 Reasons why Easywebsite101 will work for you!

Created by an actual high ranking website owner. Most so-called internet experts (eggheads) and SEO companies (con artists) can't even get their own websites to rank high in Google and have no clue about running an actual business. They are simply trying to rip you off as I and many business owners have already found out the hard way. Explains simple web design & SEO using high ranking websites.  Most website designers and SEO companies pretend that they can help you and charge a fortune; I use my own and my clients high ranking websites as examples and show you what you need to do. If we can have high ranking websites without paying others, so can you!! No gimmicks here!! Tips on how to save money running your website & business. My clients and I spend about $5 per months on our websites and we get thousands of hits without spending a penny on ads or paying others.  I will also share with you how to use many of the free SEO tools and how to save money on everything from bank fees to buying supplies. Updated every year. Unlike SEO books, Easywebsite101 is a manual that is constantly reviewed so that it is up-to-date with the most recent information. Most SEO books were written years ago and the information is already old and useless.  Easywebsite101 is updated every 12 months!! Everything is in plain English. You don't have to be a computer guru and no prior experience is needed.  Easywebsite101 is perfect for beginners and average website owners like you and me. Just follow the instructions line by line, hit the buttons & click the options as I show you step by step.  It is truly idiot proof!!